| Proven Marketing Programs - Reward & Retain Consider for a moment the value of your average guest. Now consider the player who typically leaves at least 200% more cash at your property than this average player. Do you want to know who this person is? Of course you do. Do you want to get them to come back? Certainly. This valuable guest is your credit card cash advance customer. He's often overlooked by your property and definitely deserves your attention. GameCash offers a solution with a simple three step approach. 
IdentifyWith each transaction the GameCash system stores valuable information on your guest. This information is provided automatically each month through our exclusive Internet Reporting Package. Detailed lists show where your players are coming from, charts and tables show how much they have spent and the Top 200 list gives you a quick reference to your best players complete with phone number. Reward OK, so now your player isn't so anonymous. Your marketing department has contacted the Top 200 list and invited them up for a free night stay at your hotel. Wouldn't it be great if you could automatically reward not just your top 200 players but all of your valuable guests? GameCash targeted coupons are the solution. GameCash coupons are targeted so that the right person gets the right offer every time. They are custom printed with your logo to reinforce your brand image, they are personalized with the players name and they are automated to ensure security and provide easy tracking. And they are proven to bring players back to your property. 
RetainIt's a fact that a happy guest is a loyal player and a targeted message is more likely to leave a lasting impression than a mass advertisement. Put simply, GameCash coupons drive actions. Automated players club enrollment forms and Be-Back offers create player loyalty and directly drive future visits and loyal players. Experience the unbeatable power of GameCash. How It Works Working together, we design a series of coupons to reward your best players. With every credit card cash advance transaction, an offer is automatically issued to your guest along with their receipt. The number of offers that can be in your GameCash system is virtually unlimited and coupons are issued by a computer to eliminate distribution hassles. We work with you to establish a profile for the players who will receive each offer. Guests receiving more cash from the system can get better coupons and you can give different offers to club members and locals versus non-club members and those coming from out of state. In fact, Reward & Retain programs can be as simple or as complex as you would like them to be. Complete Control All GameCash coupons can be postdated and barcoded. Individual Reward & Retain programs can run for as little as a day or be open ended to continue indefinitely. Your custom programs are developed by GameCash associates in concert with your marketing department. Once approved, Reward & Retain programs are uploaded to your GameCash system via modem. Changes can be made to the program at any time and with your redemption figures, GameCash provides you with a complete analysis of your program's effectiveness. There are three categories of GameCash coupons which directly effect the cost of the offer, the perceived value to the guest and the success of the promotion. GameCash coupons can provide Value Offers, Perceived Value Offers, or simple Informational Messages. Value Offers Free meals, discounted hotel rooms, logo merchandise and match play coupons have direct cost implications to the property and provide the highest perceived value to your best players. Value Offers become powerful tools for the property when designed as a Be-Back Redeemable that drives a return visit. Perceived Value Offers Free entries into drawings, exclusive tournament invitations, and service offers have no direct cost to the property but say "thank you" to your guest and help build player loyalty. Same-Day redeemable coupons are recommended when making perceived value offers. Informational Messages Think of it as a 5"X5" ad where entertainment, tournaments and new games can be promoted. Adding valuable club members is a snap when the GameCash system generates a players club enrollment form with the a verified name, address and phone number of your guest. * Credit/Debit Card Cash * Credit and Debit Card Kiosks * The Fastest Transaction Times * Other Valuable Features * Seamless Conversion Experts |
